Savor is a new artisianal bread company that approached Capsule to build their identity. When brainstorming and sketching I thought about the different ways the word, Savor could be interpreted. The first concept being more edgy and out there focused on the idea of savoring/loving something so much you are willing to tattoo it onto yourself. I was inspired by the classic I heart mom tattoo and made a heart that had wheat sticking through it, and paired it with a lovely Jessica Hiche font.  The second copncept was a bit more sweet and focused around the idea of savoring time with your family and telling stories to eachother. I loved the idea of making the logo into a large drop cap like you would see in a story book. 

work done while at capsule



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