Wood + Water was a freelance project I worked on for a friend last summer. She is woodworker who was interested in creating a name for herself and selling her furnature + home decor products. She picked the name Wood + Water because it represented two important elements in her life. Wood, to represent her woodworking skills and Water to represent surfing, which is a big part of her identity. The mark combines the two elements working harmoniously together.
Wood + Water
logo concept 1
I wanted to explore a concept combining the two w's in the name with the ampersand connecting them together.
logo concept 2
I wanted to create a mark that was reminanciant of tree rings and ripples echoing a w shape.
logo concept 3
The chosen mark combined symbols of both wood and water fitting perfectly together.